上海海事大学滴水湖经济与管理论坛系列报告之五十五: Who Should Invest in Manufacturers' Cost Reduction in Supply Chains?
2016年04月15日

报告人:胡奇英,复旦大学管理学院教授
时  间:4月22日(星期五)上午10:15-11:30
地  点:经管学院335会议室
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报告简介
Inspired by the practice of the Chinese mobile phone industry, we study that in a supply chain consisting of one manufacturer and one retailer, who should invest in the manufacturer's cost reduction: the manufacturer solely, the retailer solely, or both firms collaboratively or independently? With demand being sensitive to retail price and sales effort, we define channel powers and cost factors for both firms. We show that both firms' collaborative investing is better than independent investing and only one firm's investing if and only if the two firms have comparable channel powers and comparable cost factors. Moreover, a firm prefers to invest in R/&D by itself solely rather than by its partner and even by two firms collaboratively if and only if its cost factor is sufficiently smaller than its partner's. We apply our results to supplier development and get some new findings. As a byproduct, the retailer may get less from the chain profit, which contradicts the retailer-dominant property in the literature under consignment contracts with revenue sharing. Finally, all the results are robust to either wholesale price contracts or consignment contracts with revenue sharing.


报告人简介
      胡奇英,复旦大学管理学院教授。先后从事供应链管理、商业模式、服务管理、动态决策与控制等领域的研究与教学工作;先后承担国家自然科学基金项目10项,在POM, NRL, EJOR, IJPE, JMAA, DCDS等国际学术期刊上发表论文50余篇,在国内学术期刊上发表论文100余篇;在Springer出版社、科学出版社等出版专著4部、教材5部。
      学术上有所贡献于供应链中各企业领导力间的关系、供应链合作研发模式选择、收益供应链管理、家电零售业商业模式变革,提出了随机环境马氏决策过程、以及研究马氏决策过程的直接方法。享受国务院政府特殊津贴,曾获霍英东高校青年教师壹等奖、省部级科技进步奖2项。任中国运筹学学会随机服务与运作管理分会副理事长。

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