题 目：Are Retail Stores Dinosaurs?
报告人：Charles Ingene教授（顶级期刊Journal of Retailing原主编）
时 间：6月18日下午2:00
地 点：经管楼335会议室
欢迎教师、研究生参加！
Abstract
Retail stores are periodically predicted to be headed for extinction, to be replaced by online merchants. Such forecasts ignore a central facet of retailing: products must be transported from points of purchase to places of utilization. But who bears the transport burden? Stores may sell to customers who carry their purchases home. Retailers may augment store offerings with online catalogs, giving consumers the option of buying in store and carrying merchandise themselves, or placing an order and taking delivery. Retailers without stores must deliver whatever they sell. Three spatial-pricing plans model these possibilities: Cash-and-Carry, Menu, and Uniform.
Previous research using these plans has (unrealistically) assumed equal costs of carrying by customers or delivery by retailers, one market segment, and one demand curve. We extend the literature by modeling carrying costs that differ from delivery costs, market segments with unequal carrying costs, and three demand curves that are widely used empirically. From this original basis, we derive a retailer’s optimal spatial-pricing plan. We find that, over a wide range of parametric values, the optimal plan is either Cash-and-Carry or the Menu. Only if carrying costs are much greater than delivery costs does Uniform come to the fore. We conclude that stores are not dinosaurs, doomed to extinction at the hands of online merchants; they are vibrant members of the retail trade.
简历
Charles Arthur INGENE，Distinguished Professor of Business Administration，& Professor of Marketing at the University of Mississippi.

Ingene has been a chaired professor at the University of Washington, Chinese University of Hong Kong, and Hong Kong Polytechnic University; and, on sabbaticals, at Syracuse University and the University of Virginia.  He was the founding director of the Center for Retail, Transportation and Distribution Management at the University of Washington; and was recently Director of the Asian Centre for Brand Management at Hong Kong Polytechnic University.

His research includes employing game theory to assess pricing contracts in distribution channels; utilizing mathematical modelling to gauge pricing and location issues in retailing; and using uncertainty theory to investigate the economics of externalities, migration, and international trade. He has also used large-scale databases to explore retail productivity, competitive strategy, and determinants of medical expenditures.

Professor Ingene has published extensively in top academic journals, including Marketing Science, Management Science, Journal of Marketing, Journal of the Academy of Marketing Science (JAMS), Journal of Retailing (JR), Marketing Letters, American Economic Review, Journal of Economic Theory, Southern Economic Journal, Journal of Regional Science, Regional Science and Urban Economics, Geographical Analysis, and Harvard Business Review. 

Ingene was editor of the Journal of Retailing (1992 – 1996), and is currently an Associate Editor of JR. He also serves on the editorial review boards of Marketing Science, JAMS, and the Journal of Real Estate Research, amongst other journals. He has been a Best Reviewer for JAMS (1997 – 2000; 2009) and JR (2005, 2009, 2011).